PhD position

Consumer Neuroscience and the Metaverse

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Explore the intricacies of embodiment in virtual environments, specifically focusing on the metaverse. Investigate how consumers' avatars shape their well-being and influence their purchasing decisions.


Key Research Areas:
Consumer Psychology and Neuroscience: Uncover the cognitive processes involved in avatar embodiment in virtual environments.
Virtual Reality and Computer Graphics: Leverage expertise in these areas for laboratory studies using eye-tracking techniques.
fMRI Study: Conduct neuroimaging studies to gain deeper insights into the neural mechanisms associated with avatar embodiment.

Nature de finanement

Doctoral school

Desired profile

Candidate Requirements:
• Background in cognitive psychology and/or neuroscience.
• Strong interest in consumer behavior and the metaverse.
• Proficiency in virtual reality and computer graphics is advantageous.
• Willingness to conduct laboratory studies in virtual environments.
• Enthusiasm for eye-tracking and fMRI studies.


Kedge Business School is a highly-ranked business school in France with triple accreditations: AACSB, EQUIS and AMBA. This global institution of business management offers 36 management programs for students and professionals. With 4
campuses in France, 2 campuses in China and 1 in Dakar, KEDGE BS has 14,800 students, 172 permanent faculty, 201
academic partners and 70,000 alumni.

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