Explore the intricacies of embodiment in virtual environments, specifically focusing on the metaverse. Investigate how consumers' avatars shape their well-being and influence their purchasing decisions.
Key Research Areas: Consumer Psychology and Neuroscience: Uncover the cognitive processes involved in avatar embodiment in virtual environments. Virtual Reality and Computer Graphics: Leverage expertise in these areas for laboratory studies using eye-tracking techniques. fMRI Study: Conduct neuroimaging studies to gain deeper insights into the neural mechanisms associated with avatar embodiment.
Nature de finanement
Candidate Requirements: • Background in cognitive psychology and/or neuroscience. • Strong interest in consumer behavior and the metaverse. • Proficiency in virtual reality and computer graphics is advantageous. • Willingness to conduct laboratory studies in virtual environments. • Enthusiasm for eye-tracking and fMRI studies.
Kedge Business School is a highly-ranked business school in France with triple accreditations: AACSB, EQUIS and AMBA. This global institution of business management offers 36 management programs for students and professionals. With 4 campuses in France, 2 campuses in China and 1 in Dakar, KEDGE BS has 14,800 students, 172 permanent faculty, 201 academic partners and 70,000 alumni.